He Running Different
On Running, the Swiss brand known for its innovation in the field of sports footwear, expands its horizons and introduces something unexpected to the market - high-heeled shoes. Over recent years, the company has gained crowds of fans, including professional athletes, thanks to its advanced approach to design and technology. They have continually explored ways to improve performance and comfort, and now they seem ready to conquer a new market segment - fashionable high-heeled footwear.
The new collection combines the elegance of traditional high-heeled shoes with innovative cushioning technology, characteristic of the On Running brand. They introduce the concept of "active elegance", which is intended to enable users to look stylish without compromising on the comfort and health of their feet.
The main selling point for these new high-heeled shoes is the advanced sole technology, based on biomechanical research. On Running uses its proprietary CloudTec® material, which has previously been used in their running shoes. CloudTec® is specially designed to provide excellent shock absorption with every step, which is especially beneficial in high heels, where the pressure on the foot can be much greater than in flat shoes.
High-heeled shoes from On Running also have a specially designed grip system. It promotes balance and flexibility, allowing for a more confident step - a feature that is often ignored in traditional heel designs. Moreover, the shoes maintain a slim and aesthetic line, which is crucial for customers looking for style and charm.
Footwear design has not been overlooked; We have a wide range of choices here, from classic pumps to more extravagant models decorated with interesting details. The On Running brand focused on minimalism, which reflects their approach to design, but at the same time added an element of bold style to break the sports connotations.
This decision follows the current "athleisure" trend, which combines sportswear and casual wear, and now seems to also include the special occasion footwear segment. On Running shows that fashion and functionality do not have to go hand in hand with compromise, and the innovations that brought them success in the world of sports may well change the approach to high heels.
The market's reaction to new On Running footwear is crucial. Will consumers accept the idea of a sports brand introducing products to the world of fashion? Time will tell, but one thing is certain - On Running is not afraid to cross boundaries and define new standards in the footwear industry.
